National MI University presents: How to Build Trust with Gen Z with Kristin Messerli and Catalina Kaiyoorawongs
10am (PT)
How do you get more business with Gen Z? It all comes down to trust. In this webinar, Catalina Kaiyoorawongs, CEO of LoanSense, and Kristin Messerli, Executive Director of FirstHome IQ, will explore the essentials of connecting with Gen Z homebuyers. Loan officers will gain actionable insights to build trust with a generation that values authenticity, digital engagement, and financial education.
Participants will learn:
• Understand Gen Z Values: Dive into the motivations and values driving Gen Z's financial decisions.
• Personalized Approaches: Learn how to adapt to Gen Z’s unique communication preferences.
• Engagement Tactics: Discover effective strategies for keeping Gen Z clients engaged throughout the homebuying journey.
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